You searched for: "*"

The results has been filter on Authors containing María Luz Moreno.
ANA has found 1 results for you, in 246 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

New generation brands

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno
April 4, 2014
×

Citation

Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-generation-brands